Watch my conversation with Staten Islander Bridget Marmion, who spent over three decades as SVP of Marketing at Farrar, Straus & Giroux, Random House, and HMH. She’s worked on campaigns for Susan Sontag, Colin Powell, Jonathan Safran Foer, Tim O’Brien, Jhumpa Lahiri, Philip Roth, Madeleine L’Engle, Tom Wolfe, and more. She also helped launch or promote special anniversaries and movie releases including THE POLAR EXPRESS and LORD OF THE RINGS. In 2012, she launched Bridget Marmion Book Marketing, a full-service firm for authors. it was so special speaking with someone who loves books and authors as much as she clearly does. I felt that, through her, I was somehow in the presence of the great literary artists she's worked with.
31:52: Should people do a book tour or is social media the new book tour?
33:45: What media triggers sales?
36:25: What does she think about the Authors Guild 2018 Author Income Survey, which found that the median income from writing has dropped 42% from 2009, landing at $6k.
44:00: What is metadata and how does it relate to books?
48:20: How important are book titles? What’s the formula?
54:15: Bridget shares stories about writers she's worked with, including Maurice Sendak and Isaac Singer.
Listen to Bridget’s Spotify playlist here.
Aired 1/19/19